2021年“IFLA PressReader国际图书馆营销奖”开始申报了 Apply for the 2021 IFLA PressReader International Marketing Award!

Win €3,000 towards purchasing new technology for your library organization!

赢取3000欧元为，您所在的图书馆增配新技术！

The IFLA Section on Management and Marketing is partnering with PressReader in collaboration with the IFLA PressReader International Library Marketing Award for 2021.

IFLA管理与市场营销委员会与Press Reader联手合作，发布2021年IFLA－Press Reader国际图书馆营销大奖申请通知。

The IFLA PressReader International Marketing Award is given to the library which best implements creative, results-oriented marketing projects or campaigns. Three finalists are selected based on innovative contributions to marketing in the library field.

国际图联 PressReader国际市场营销奖旨在表彰那些已实施的，富有创意并以结果为导向的营销项目或活动。根据项目对图书馆领域营销的创新性贡献，选择三名为最终获奖者。

This year, the first, second, and third place winners will receive funds towards the purchase of new technology for their library-related activities. Traditionally, winners receive support to attend and present at WLIC, however this year the winners are invited to present on best practices in marketing at virtual WLIC 2021. The award also honors the top 10 submissions with certificates of recognition.

今年，第一，第二和第三名获奖项目将收到奖励资金，用于增购与图书馆活动相关的新技术。营销奖的传统是资助获奖者参加国际图联年会WLIC，但今年的获奖者将被邀请在网上举办的国际图联2021年年会上宣讲他们获奖的最佳营销实践活动。同时，营销奖还将为入围前十名的申报项目颁发获奖证书。

As the world’s largest digital newspaper and magazine platform, PressReader facilitates IFLA recognition and support of creative, inspired, results-oriented marketing campaigns with special commendation to teams in developing countries. Individuals who submit their application by the deadline will receive an exclusive one-month gifted access to PressReader and access to the full catalogue of global newspapers and magazines on the PressReader app.

作为全球最大的数字报刊平台，PressReader支持IFLA对于富有创意、富有灵感和以结果为导向的营销活动的认可和鼓励，并对发展中国家的团队给予特别表扬。在截止日期前提交申请的个人将获得一个月的独家访问PressReader的特权，并可在PressReader应用程序上访问全球报纸和杂志的完整目录。

Winners will be announced in April 2020 and officially awarded at the IFLA WLIC Awards Ceremony at virtual WLIC 2021. Applications will be accepted from 10 December 2020 through 5 March 2021 at https://iflapressreader2021.org/.

入围者和获奖者名单将在2021年4月宣布，并将在在线的2021国际图联年会WLIC的颁奖典礼期间正式颁奖。营销奖申请提交的期限是2020年12月10日至2021年3月5日，提交网址：https://iflapressreader2021.org/

Objectives of the award

• Recognize the best library-related marketing projects from 2020
• Encourage marketing practices in the library community
• Provide opportunities for libraries to share marketing experience and expertise globally

奖项目标：

• 对2020年度最好的图书馆市场营销项目进行奖励;
• 鼓励图书馆社区进行市场营销;
• 为全球的图书馆提供分享营销经验的良机。

Guidelines

• Any library or library organization that markets libraries, library products or services is eligible to apply for the award
• Applications must be written in one of seven IFLA languages
• Applicants may also submit an English translation if they prefer
• Applications must be submitted with supporting materials by 5 March 2021 

申请指南：

• 任何营销图书馆，图书馆产品或服务的图书馆和图书馆组织都有资格申请该奖项。
• 奖项申请必须使用IFLA的七种官方语言（阿拉伯语，中国，英语，法语，德语，俄语，西班牙语）之一。
• 如果愿意，申请人可以提交英文翻译。
• 奖项申请（包括任何辅助材料）提交的截止日期是2021年3月5日。

Proposals must

• Present an original marketing strategy
• Answer each question on the application
• Explain the benefits of the strategy
• Provide a full description of the marketing strategy
• Utilize the marketing glossary definitions (https://www.ifla.org/node/8227)
• Summarize the strategy and its results

Library organizations are encouraged to describe the imaginative and inventive aspects of the projects.

申请书必须：

• 代表一个原创的市场营销策略;
• 回答申请书列出的每一个问题;
• 说明该营销策略所带来的益处；
• 给出营销策略的完整描述；
• 使用营销词典的定义（参见https://www.ifla.org/node/8227）
• 总结营销策略及其成果。

Selection Criteria

Applications will be judged on:

• A strategic approach to marketing, indicated in the research and planning stages of a submitted project
• Creativity and innovation as demonstrated by the originality of solutions to the marketing challenges
• Potential for generating widespread public visibility and support for libraries regardless of the kind or amount of resources employed
• Effectiveness illustrated by measurable objectives and subsequent evaluation methods

选择标准：

对申请项目的评审将从以下若干方面进行：

• 营销的策略方式，要求在所提交的申请项目的研究和规划阶段明示;
• 创造力和创新性，要求在解决方案应对营销挑战的原创性方面予以证明;
•  
• 无论所用资源的种类或数量如何，都有可能产生广泛的公众知名度并为图书馆提供支持的潜力；
• 通过可衡量的目标和后续评估方法说明其有效性。

Applicants are encouraged to include marketing using digital resources:

• Electronic journals, publisher databases, institutional repositories
• Web and digital libraries
• Information literacy
• New products and new services

鼓励申请者提交应用数字资源的营销项目：

50. 电子期刊，出版商数据库，机构库；
50. 有关网页和数字图书馆；
50. 有关信息素养；
50. 有关新产品和新服务等。

Proposals are reviewed based on how well they meet the above criteria.
Other factors are:

• Clarity of planning and partnerships with external organizations
• Efficient allocation of resources (staff, materials, time)

评审团将在申请如何很好地满足上述标准的基础上进行评审。其他考虑的因素包括：

50. 规划的清晰度，以及与外部机构的合作关系；
50. 资源（人力，资料，时间）的有效配置。

Members of the Award Jury are drawn from the membership of the IFLA Standing Committee on Management and Marketing:

Antoine Torrens-Montebello (France) Chair,

Cindy Hill (USA),

Nie Hua (China),

Bonnie Mager (New Zealand),

Ruth Ornholt (Norway),

Leslie Weir (Canada).

Award applications will be accepted from 4 December 2020 through 5 March 2021

Contact: librarymarketingaward@gmail.com

评审团成员在IFLA管理与市场营销分会执委会成员中选拔产生，包括：

• Antoine Torrens-Montebello (法国) 主席
• Cindy Hill (美国)
• Nie Hua聂华 (中国)
• Bonnie Mager (新西兰)
• Ruth Ornholt (挪威)
• Leslie Weir (加拿大)

敬请注意！申请提交的截止日期是2021年3月5日

咨询联系：librarymarketingaward@gmail.com